It is a business relationship maintenance management. The main aim of this management is to maintain a good business relationship between the companies and the customers. The lead management plays a very important role in the mortgage. The mortgage lead is like a sales management technique adopted to get more potential clients. The most important thing to be noted in this mortgage is that the borrowers need not to pay the full money immediately to the lender. But mortgage is really well adopted in the real estate business than in any other business. By this many potential clients can be obtained. Mortgage leads are very essential to grow the business in a more profit manner. The mortgage leads can be obtained by this lead management technique. The mortgage lead is very essential to get more potential clients. By the mortgage lead many clients may seek the mortgage companies for their needs. By this way the business can grow to a large extent. It can also be said as an advertising technique adopted for the betterment of the people who are willing to grow business of their own. Lead management promotes the lending technique to a great extent from small scale business to large scale business.